need to raise equity from private investors?
As Seen At The Festival Of Entrepreneurs
WHO IS THIS FOR?
I Can Help You Adapt To Raising From Private Investors
If you're a founder stuck between bootstrapping and venture capital, you're not alone.
Most institutional investors like VCs and private equity funds won’t engage unless your valuation starts at £200m.
That leaves you reliant on high net worth private investors — but attracting them requires a completely different playbook than pitching VCs. You need high net worth private investors.
They need a completely different approach.
I know, because I've raised over £25m from private investors in the last 5 years.
This unique new programme is designed to teach the key lessons from my private equity career in a carefully sequenced set of short form videos. Each module builds on the previous one and, if you do the homework in between, you'll see a transformation in your fund raising effectiveness in a matter of days.
what you'll learn on this programme
1. The Landscape for Raising Private Capital
What are your options and where do high net worth private investors fit in the Big Picture?
2. Investor Psychology - What They Really Want
They are very different to VCs and private equity funds. You need a new approach.
3. Building Your Investment Proposition
Are your customers raving about you on social media? Share their great stories to help turn potential customers into loyal ones.
4. Crafting the Pitch Deck that Opens Doors
Investors see hundreds of decks. Just as important as what to include is what to leave out.
5. Finding & Accessing High Net Worth Individuals
The perfect deck is useless if it never gets seen. Where can you find these HNW individuals and are there some hiding closer to home than you might think?
6. Approaching Investors & Starting the Conversation
You can kill the potential for not just a great investor but a long term partner and champion if your approach is wrong. Make sure you get it right first time.
7. The Investor Meeting – Moving From Interest to Engagement
Whether face to face or online, you need to control the agenda and read the room. Here's how to get the max from every investor encounter.
8. Handling Questions, Objections & Pushback
You will get tough questions. You will meet cynics who've heard it all before. What matters is how you deal with them by preparing in advance.
9. The Investment Process & Terms
Now we're getting to the sharp end - how to value your business and give away a fair amount of equity without being too generous.
10. Closing, Follow-Up & Long-Term Investor Relations
This is where you ask for the funds and set out a long term communication plan to keep your new investors onside and maximise their potential contribution as advisors and champions.
PLUS: All the video transcripts for rapid look-up
If you prefer reading to viewing, or you want to follow up in detail with the content, each module also comes with a downloadable transcript.
what others are saying
A "Force Multipier"
"Learned So Much More"
"Learned So Much More"
" He’s not just a mentor or advisor. He’s a force multiplier. He doesn’t just help you raise capital. He helps you raise your game."
Sandy Hardikar
Founder, Network Science
"Learned So Much More"
"Learned So Much More"
"Learned So Much More"
“I learned more in 30 days working with Graham than I did in 9 months on a government sponsored course about how to become investor ready".
Mark Scott, Founder, Toothfruitz
"A Rare Individual"
"Learned So Much More"
"A Rare Individual"
"It is very rare indeed for me to find a single individual who can take technical and business complexity and then redefine it into easy-to-understand investor language".
Antony Abell, Founder, TPX